Ali Rabbani, director of
energy optimization at the National Petrochemical Company (NPC), announced on
Wednesday that Mazandaran consumers achieved a 23% reduction in gas usage in
2024, followed by a further 17% decrease in 2025. These figures, achieved
through the “Pulse of Energy” (Nabz-e Energy) initiative, surpassed the state’s
initial target of a 10% reduction.
“The province has proven
that through public awareness and active community participation, we can
achieve significant results,” Rabbani said during an awards ceremony for
participants in the initiative.
He characterized the
achievement as a “national honor” and a testament to the cooperation of
hundreds of thousands of local utility subscribers.
In an effort to sustain
these savings and provide direct support to vulnerable populations, the NPC
plans to distribute 1,200 high-efficiency heating units over the next two
weeks.
The distribution will
prioritize low-income households, including those supported by the State
Welfare Organization and the Imam Khomeini Relief Foundation, allowing
recipients to benefit from lower utility costs and potential bill exemptions.
The “Pulse of Energy”
campaign, which utilizes financial incentives to drive behavior change, has
earmarked significant rewards for participants. According to Rabbani, 80
billion tomans ($1.2 million at official exchange rates) were distributed in
rewards last year. For the current year, the total prize pool for final awards
has been increased to 120 billion tomans.
Eligible participants—those
who have achieved specific efficiency tiers—are now competing for a grand prize
of 1 billion tomans. The campaign has also introduced an additional incentive
for subscribers who reduce their electricity consumption alongside their gas
usage, offering them extra entries into the grand prize draw.
Beyond individual rewards,
Rabbani highlighted a growing trend of social responsibility among Mazandaran
residents. He noted that over 27 billion tomans have been accumulated in
participants’ digital “Energy Wallets,” with many subscribers choosing to
donate their earnings to charitable causes, such as purchasing school supplies
or contributing to the Red Crescent Society.
“This culture of empathy
reflects the social maturity of the people of Mazandaran,” Rabbani said, noting
that such grassroots support remains vital for the long-term success of Iran’s
energy management strategies.